About us
Our Story - Over 45 Years of Color and Quality at Colorama
Founded on the vibrant island of St. Croix in 1975, Colorama has grown from a local store to a beacon of quality and service in the community. For over three decades, we’ve dedicated ourselves to providing not just paints, but solutions that bring life to your homes and vehicles.
As the home of BASF Automotive and Benjamin Moore Paints, we offer an unparalleled range of high-quality products. Our mission? To be the most prominent independent retailer, known for our exceptional range of paint and auto accessories.